This work investigates a question in business today: how can companies succeed over time? Based on a six-year study of some of Europe's oldest and most stellar companies, targeting nine that have survived for more than 100 years, this title analyses why these companies have outperformed the market
Includes bibliographical references and index
The quest for enduring success -- What--a framework for enduring success -- How--strategies to implement the framework -- Who--a commentary on leadership -- So what?--a comparison with prior studies -- Epilogue : learning from the history of outstanding corporations